27 Sep 2020 | 4:32 PM

News

COMPANYNEWS
Orient Bell launches campaign to make small bathrooms look bigger
  Orient Bell Ltd. | 17 Jan 2020 | 10:50 AM
Published on 02-20-2019
Orient Bell Limited a respected and trusted player in the tile industry has launched a bold new marketing campaign that breaks industry norms by addressing consumer needs.


The new campaign `Chote bathrooms ke bade solutions` i.e. big solutions for small bathrooms promises Orient Bell`s expertise in making even small spaces look bigger by choosing the right colors of tiles and laying them in a recommended way.


The bathroom is typically the smallest room in most homes. This situation becomes even more acute with increasingly compact and convenient homes driven by rapid urbanization and nuclear families. Add to it a real estate environment of increasing prices new homeowners often end up compromising on their aspirations. Consumers are constantly trying to make their home their rooms and bathrooms look and feel more spacious.


Building on this universal truth Orient Bell and their tile experts will make even the smallest room the bathroom look bigger by helping choose the right color combination of tiles and recommending the best patterns to lay them. All a consumer needs to do is to visit an Orient Bell showroom near them.


With this brand campaign Orient Bell has taken a relatable yet humorous approach to a problem most homeowners live with.


The home construction and renovation poses a daunting challenge to the typical consumer. Often the energy required to build one`s dream home is so high that consumer loses interest. Orient Bell `s advertisements extend a helping hand providing a solution to make homes they want to enjoy. The campaign on `Chote bathroom ke bade solutions` offers solutions from the same tiles that meet their need. It provides them with a promise that even the smallest bathroom can look beautiful and spacious with a few expert recommendations at the design stage.


This campaign reaches consumers across touchpoints and has been launched across cities via digital retail print and outdoor media as well. It will be further supported by on ground activations to reach and engage with target consumers in cities across the country.


Orient Bell has been in the tile industry for nearly 40 years and the last 6 months have seen significant leadership changes. The campaign is a reflection of the promise it holds for the future. The leadership has shown a willingness to start from the consumer. This is a refreshing departure and anyone who has bought a home or constructed one will appreciate the need for a consumer-first approach in the real-estate industry.


Speaking on the launch of the campaign Alok Agarwal Chief Marketing Officer of Orient Bell Limited said "Today the consumer is much more vocal about his needs and aspirations than earlier. And we must address them. When he walks into our showroom he is not only buying just a tile but also connecting with tile experts for advice on making his rooms or even the smallest bathroom look bigger. It`s a reflection of our focus on putting the consumer & the customer first and driving all our actions to deliver solutions that meet their needs."